One part agency. 
One part production studio.
100% focused on Caribbean / LatinO community
At WMG, we’re culturally rooted, mission focused, and community obsessed. Founded by Caribbean-American (Trinidadian) Shelley Vidia Worrell, we specialize in connecting brands and products with the Caribbean/LatinX Diaspora in NYC and beyond. By merging our deep experience in place-based and hyperlocal marketing with our passion for community, we work strategically to accelerate, localize, and integrate brands, creating authentic experiences with measurable results.
ABOUT US:
ABOUT SHELLEY WORRELL
Shelley Vidia Worrell is an internationally recognized thought leader, cultural entrepreneur, and expert in Caribbean/LatinX diaspora communities who’s been featured in the New York Times, JamesBeard.org, Apartment Therapy, Caribbean Life, and many other publications.

Her visionary leadership spearheading the designation and development of the Little Caribbean neighborhood in New York City, a first-of-its-kind model for cultural perseveration, has been recognized by the NYC City Council, US Congress, and the Caribbean Tourism Organization. Worrell began her career in media distribution & operations and has worked in strategic partnerships and business development for 20+ years, including at Google, Vox, Time Warner, A+E, and the US Department of Commerce.

As the founder of Caribbeing, Worrell Media Group (WMG) is sought out for their expertise in reaching audiences in the Caribbean/LatinX Diaspora. In addition to leading WMG and Caribbeing, Worrell currently serves on the boards for NYC & Company, the Prospect Park Alliance, and PBS/WNET.

we produce & deliver

community ACTIVATIONS
  • EXPERIENTIAL (VIRTUAL & IRL)
  • EXHIBITIONS
  • MARKETS & POP-UP SHOPS
  • CULTURAL EXPERIENCES
  • OOH MARKETING
CONTENT
Creation
  • DIGITAL/SOCIAL
  • MEDIA
  • INFLUENCER
  • COPY & EDITORIAL
CULTURAL
strategy
  • DIGITAL/SOCIAL
  • INFLUENCER
  • BRAND PARTNERSHIPS
  • CULTURAL INTELLIGENCE
  • EARNED MEDIA
  • MEDIA PLANNING & BUYING
ALWAYS READY TO REP YUH FLAGS

©2023, WORRELL MEDIA
GROUP INC. ALL RIGHTS
RESERVED.