WMG

WMG is a CULTURE FIRST marketing agency that celebrates the Global Black Diaspora with a speciality in reaching WIWA (West Indian/West African), Latine, Francophone & African-American audiences through brand activations, bespoke content, digital, social, OOH, print & cultural intelligence.

Tap in. WMG IS AN AWARD-WINNING PLATFORM where brands can own the moment!

“[I AM CARIBBEING is] creating a new voice for the global Caribbean community.”

:Maryann Reid, BLACK ENTERPRISE

WE ARE EXPERIENTIAL

We provide full service production & brand integration for hi-impact events such as food & cultural festivals. From outreach to branding with 100% SOV to influencer marketing, onsite sampling & social, WMG has you covered.

“Over the course of two years, Guinness partnered with I AM CARIBBEING where they demonstrated a unique ability to blend cultural insight, community engagement and marketing savvy. Their work with Guinness has been meaningful and their contributions proved invaluable in helping us build stronger relationships with and an understanding of our multicultural consumers and stakeholders across North America.”

:Mark Phillips, Brand Director, GUINNESS NA (2022-2024)

IN HOUSE CONTENT STUDIO

WMG’s services include full service content production from ideation to storyboarding, community casting, production, location scouting, post production, original music scores, rights, clearances & licensing.

CULTURAL INTELLIGENCE

Diageo, The City of New York, DoorDash/Caviar, Showtime, Humana, Chase Sapphire, Wythe Hotel & others come to WMG to leverage our cultural & community insights for media strategy, production, placement & execution.

We are experts in the WIWA, Afro-Latin, Francophone & AA communities with our Founder, Shelley Worrell serving as Head of Partnerships for US Department of Commerce/Census 2020.

”Since 2010, I AM CARIBBEING has amplified this community’s voice and will continue to commemorate the culture & community of the Diaspora in New York City and beyond.”

:CARIBBEAN LIFE

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